Apple is on a rise. The company enjoyed an incredible growth in the past decade, climbing up from being nearly dead to eventually become the rising star of the tech industry that it is today.
For me as an Apple-enthousiast, this is a good thing. The more people who jump on the Apple bandwagon (either by using an iPod, an iPhone or a Mac), the better. I have explained this before in a previous post: more users means more income for Apple, which might spend even greater amounts on R&D than it does today, resulting in even more an better products for us to enjoy.
I think the growth of Apple’s market share is the direct result of more and more people recognizing the benefits of using its products: its extremely easy to use user inteface, its gorgeous software design, but most of all, the way everything is designed to work seamlessly together, from the hardware to the operating system to its core applications to its web services and now even to its companion devices like the iPhone.
There is only one single company in the entire world that offers its computers as completely in-house designed products: both hardware and software are designed by the same people. This is completely the opposite to how all other computer manufacturer’s work. They buy a generic operating system (which in 99% of the cases is Microsoft Windows), and build a PC using generic parts to run this OS. This leaves them very little room to differentiate themselves from each other, which generally comes done to competition purely on price.